Momcozy New York Fashion Week Lounge
Client: Momcozy
Location: New York City
Role: Creative Director & Lead Experiential Producer
Timed to New York Fashion Week, the Momcozy Lounge was a multi-day pop-up that celebrated motherhood, comfort, and connection within one of the world’s most intense cultural moments. The activation brought Momcozy’s “Cozy Evolution: Together We Grow” ethos into a physical experience that met the real needs of busy mothers while aligning the brand with fashion and culture at scale.
The lounge served as a calm counterpoint to the surrounding high-octane energy of NYFW, offering a sanctuary designed for rest, community, and practical support. With dedicated breastfeeding areas, family-friendly seating, and soft play zones for children, the space balanced comfort with elevated design, inviting attendees to recharge and engage with the brand’s philosophy in a deeply human way.
A curated press and influencer day was integrated into the schedule, drawing fashion editors, creators, and celebrity guests for exclusive walkthroughs and networking moments that positioned Momcozy within the broader cultural conversation. Appearances by notable figures, including actress Danielle Panabaker, underscored narratives around strength, career, and motherhood, reinforcing the Lounge’s dual role as both retreat and platform for dialogue.
Spatial programming emphasized inclusivity and ease of movement, allowing fashion professionals, industry insiders, and moms from diverse backgrounds to explore Momcozy’s product range in an organic, experiential context. Beyond amenities, the activation enabled meaningful conversations that highlighted the evolving role of mothers across professional and personal spheres.
Impact:
Multi-day NYFW cultural activation introducing Momcozy to fashion, media, and parent communities
Dedicated press and influencer programming with high-profile attendance
Multifunctional lounge with comfort-driven design and ecosystem of practical amenities
Organic brand visibility amplified through media, social storytelling, and industry engagement
Services provided:
Experiential concept and creative direction
Full event production and execution
Press, influencer, and VIP programming
Spatial planning and guest flow strategy
Brand environment design and installation
On-site leadership, staffing, and vendor coordination
Credits: Photos: Momcozy
