Client: CHAGEE
Location: Brea Mall, Los Angeles
Role: Experiential Producer for Pop Up Agency

To support the grand opening of CHAGEE at Brea Mall, a three-day DIY Charm Lab activation was produced to drive foot traffic, increase app downloads, and generate social engagement during launch weekend.

The activation served as a high-visibility engagement point within the mall. Rather than relying solely on sampling, the experience invited guests to participate in a hands-on customization moment while waiting in line.

At the center of the installation was a branded open-format kiosk where guests could design their own CHAGEE keychain using curated enamel charms. The experience transformed wait time into interaction converting foot traffic into digital engagement through a tangible, incentive-driven system.

The result was a launch activation that felt interactive and rewarding, while strategically supporting app growth and review generation during a critical retail opening window.

Impact:

• Three-day grand opening activation in a high-traffic mall environment

• Direct integration of app-download and review incentives into the guest journey

• Continuous engagement throughout full mall operating hours

• Strong participation driven by tactile, customizable charm builds

Services provided:

• Experiential concept development

• Kiosk design oversight & fabrication coordination

• Mall operations liaison & load-in logistics management

• Staffing coordination (Brand Ambassadors + On-Site Project Management)

• On-site production leadership and staff training

• Guest flow optimization & queue management strategy

• Vendor coordination and cross-team communication

Credits: @usachagee