Client: Self-Initiated
Location: Los Angeles, CA
Date: July, 4th 2021
Role: Founder, Producer & Host

In 2021, Los Angeles was reopening after COVID lockdowns. Restrictions were still in place, but people were craving connection.

I decided to take the risk. With no client, no sponsors, and no experience in the event industry, I secured a venue and tested interest within my community.

The response was immediate. People were ready.

Despite shifting regulations and a last-minute venue cancellation, the event sold out at 300 guests (maximum capacity) with a 250-person waiting list.

Inspired by my favorite holiday, the 4th of July, the night symbolized celebration, collective joy, and a return to being together. The production wasn’t as polished as my work today. But it captured something essential: instinct, resilience, and momentum.

That was the beginning of my career in event production.

Impact:

• 300 tickets sold

• 250-person waitlist

• Fully independent production during COVID-era reopening

• Sparked my transition from advertising into professional event production

What I learned:

• Risk creates opportunity

• Community appetite can be stronger than fear

• Production problems are inevitable. Composure is everything. Always have a contingency plan.

• If you can build momentum without resources, you can build anything